UTM link builder for GA4
Add campaign parameters to your link so Google Analytics shows which ad, which newsletter or which flyer brought the visitors.
Preset
More parameters: ID, search term, content
Your campaign link
Enter target address, source and medium, and your link appears here.
Your input never leaves your device: the tool runs entirely in your browser. We neither see nor store any of it.
What UTM parameters are for
01
What are UTM parameters?
Small additions at the end of a link, such as ?utm_source=newsletter&utm_medium=email. The page itself does not change. Google Analytics reads them and assigns the visit to the campaign.
02
Why it pays off
Without parameters, visits from a newsletter, an Instagram bio or a flyer QR code show up as “Direct” or “Referral” in GA4, and nobody knows which campaign worked. With parameters you see it per campaign.
03
How to read the result
At the top is the finished link to copy. Below, the tool says which channel GA4 files the visit under and points out things that would muddle your reports later, such as capital letters or a missing campaign.
Frequently asked questions
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